Texting your customer is the new way to be in contact with them. It’s convenient, personal, and maybe most importantly, easy. Here’s a short guide to help you understand its potential and why you should start texting your customer now.
Why You Should Start Using SMS Marketing
There are plenty of reasons to implement SMS marketing if you haven’t started yet:
1. Customers need new personalized experiences
The benefits of text messaging as a customer service channel are vast. For one thing, it’s the most personal way to communicate with your customers. (And as we all know, personalization is key.)
It’s also the quickest way to get in touch — and not just because it saves you time and money on long-distance phone calls or office visits.
2. SMS is fast and Convenience
It’s fast for the business and customer too. A text message takes an average of four seconds to receive and read, and another four to type and send a reply. That’s six seconds total — less time than it would take for you to walk from one end of your office building to another.
3. It encourages repeat business
Most businesses know that it’s possible to get customers into the store for a deal, but getting them to come back after the initial sale is more challenging. SMS allows you to target customers encouraging repeat business.
4. Increases buyer opt-in on discount offers
SMS marketing can help businesses get repeat business by offering discounts or special offers exclusively to their subscribers via text message.
Best Practices for SMS Marketing
SMS marketing is now an integral part of any marketer’s toolkit. Follow these best practices to make the most of your SMS campaign.
Draft a clear well-thought-out message
Focus on improving the shopper’s experience through personalization
Don’t overdo it. Send only meaningful texts messages.
Make sure SMS has a place in all of your customer journey mapping
Use software to automate your messaging
The goal of your SMS marketing should be to improve the customer experience and provide value. You can achieve this by sending messages that provide customer support or product information or reminders about sales or events.
Any time you send an SMS message, it should have a specific purpose and target audience in mind.
Author bio:- Payment industry guru Taylor Cole is a passionate payments expert who understands best high risk merchant account for small business. He also writes non-fiction, on subjects ranging from personal finance to stocks to cryptopay. He enjoys eating pie with ice-cream on his backyard porch, as should all right-thinking people.